AGENDA

Who's hungry?!!? Join us and a number of your peers as we explore Indianapolis ... through our stomachs!

You'll get a chance to try a couple of unique local restaurants while networking with your peers on a food crawl hosted by Rev Ciancio.

Everyone thinks good marketing looks like going viral when the truth is it’s actually about having consistent, always-on communications in a number of the right channels and sharing actionable content of what your guests want.

Join this session for a tactical look at how to operationalize and execute an omni-channel strategic marketing plan that is guaranteed to increase the number of new guests to your brand, the number of return visits and evangelists falling in love with your restaurant.

You'll discover:

• Principles and strategies that work
• What to stop doing / What to start doing
• The North star metrics you need to have in place to execute a 5-star marketing program

Third-Party marketplaces are a crucial part of off premise revenue but only if they're profitable! The competition is stiff, the margins are small and the systems are complicated and that's why you need a playbook.

Join this session and discover:

• Third to First Party conversion tactics
• Pricing and profitability strategies
• How and when to use promotions
• Menu optimization
• Reconciliation methods

Attendees will hear best practices from social media experts and then break up into small groups to dive even deeper into what works and doesn’t.

Attendees will learn from journalists and PR specialists what editors really want. Learn how to make the media pick up your story.

Discover:

• What to pitch
• When to pitch
• How to avoid frustrating a journalist
• What goes into a perfect pitch
• Topics that work
• Topics to avoid

Attendees will receive strategies and tools to create more effective and engaging loyalty programs for their restaurants. They’ll learn how to increase loyalty sign ups, drive redemptions and how to measure the impact of a well-built reward system.

They’ll also address common challenges to implementing successful loyalty programs and will learn about customer segmentation, discuss customer preferences and tailor loyalty programs and create customer journey maps to visualize the customer experience and identify opportunities for improvement.

The workshop will also reveal components of a compelling loyalty program, such as a tiered loyalty program, reward structures, gamification, personalized rewards, limited-time offers and offering exclusive perks to loyal customers.

Lastly, attendees will discuss how to measure the success of their programs.

Attendees will learn about the tools available to better understand customer behavior, measure marketing effectiveness and make informed decisions.

They’ll discuss the metrics for restaurant marketing analytics, such as website traffic, social media engagement, email open rates and conversion rates. They’ll also learn how to set up Google Analytics to track website traffic, user behavior and conversions.

Local. Local. Local. It’s the heart of every thriving business, yet many brands struggle to truly connect with their communities.

Local Store Marketing is the secret to not just getting noticed, but to creating lasting relationships with customers right in your neighborhood.

In this session, you'll hear from industry experts who know that successful customer acquisition starts with local engagement. You’ll discuss which techniques move the needle and how to develop them effectively through tailored marketing strategies.

Discover how to turn your restaurant's gift card program into a six-figure revenue stream with Kathleen Wood Partners' proven strategies. This engaging and actionable workshop will transform your thinking about gift cards, turning them from a passive offering into a powerhouse of profit and customer engagement.

You'll learn:

• 5 proven steps to drive extraordinary gift card sales year-round.
• Ideas to amplify your holiday campaigns and boost team engagement.
• Tap into top restaurants' secrets to maximize revenue, drive brand loyalty, and attract new customers with gift cards.
• Strategies to generate immediate revenue and increase customer trial.
• Ideas for leveraging seasonal and philanthropic opportunities to supercharge sales.
• Tips to engage your team and ensure sustained success.