AGENDA

All attendees, sponsors, and speakers must check in at the registration desk and pick up a name badge. Please wear your badge at all times during the Workshop.

Attendees will hear best practices from social media experts and then break up into small groups to dive even deeper into what works and doesn’t.

Attendees will:

• How does local search work?
• What do you need to do to master it at the location level?
• What tools do I need?
• Do ads matter?
• Receive a brief overview of Google Ads and its relevance to restaurant marketing.
• Learn the benefits of using Google Ads for restaurants (e.g., increased visibility, targeted reach, measurable results).
• Discuss key components of a Google Ads campaign (keywords, ad copy, targeting options, bidding strategies).
• Review examples/case studies.

Attendees will receive strategies and tools to create more effective and engaging loyalty programs for their restaurants. They’ll learn how to increase loyalty sign ups, drive redemptions and how to measure the impact of a well-built reward system.

They’ll also address common challenges to implementing successful loyalty programs and will learn about customer segmentation, discuss customer preferences and tailor loyalty programs and create customer journey maps to visualize the customer experience and identify opportunities for improvement.

The workshop will also reveal components of a compelling loyalty program, such as a tiered loyalty program, reward structures, gamification, personalized rewards, limited-time offers and offering exclusive perks to loyal customers.

Lastly, attendees will discuss how to measure the success of their programs.

Attendees will learn about the tools available to better understand customer behavior, measure marketing effectiveness and make informed decisions.

They’ll discuss the metrics for restaurant marketing analytics, such as website traffic, social media engagement, email open rates and conversion rates. They’ll also learn how to set up Google Analytics to track website traffic, user behavior and conversions.

Everyone talks about segmentation and personalization, but no one shares which segments matter the most and how to market to them. In this discussion you'll discover the top segments you should be creating, how to create them and what kind of marketing moves the needle.

-the panel that doesn’t need a fancy title, it just needs to show you what to do!

The best way to grow your business by decreasing the amount of one-timers and increasing the lifetime value of current guests is to EMAIL them. Email is the best tool for driving retention and that makes it worth your attention.

If only it was that easy! Now we have so many questions …

• What is the optimum frequency?
• How important is A/B testing?
• What are the industry standards and benchmarks?
• How do you get higher open rates?
• What are email playbooks that convert?

Join this panel and discover the latest and best email performance tactics and tricks!