Pitch Like a Pro


Attendees will learn from journalists and PR specialists what editors really want. Learn how to make the media pick up your story.

Discover:

  • What to pitch
  • When to pitch
  • How to avoid frustrating a journalist
  • What goes into a perfect pitch
  • Topics that work
  • Topics to avoid
Presenters
Ladd Biro
Founder & Principal
Champion
Ladd Biro is the proud founder and leader of the best damn PR & Digital Media agency in the business. Prior to launching Champion in 2002, he cut his marketing teeth at American Airlines as Director of Worldwide Sales Promotion, then served as Senior VP of Marketing & Member Communications with the National Association of Manufacturers in Washington, DC. He is a strategic thinker, brand builder and hands-on team leader. An award-winning publicist, Ladd was nominated for a Pulitzer Prize for Editorial Writing and is a two-time national Fantasy Football Writer of the Year.
Cherryh Cansler
VP of Events & Publisher of FastCasual.com
Networld Media Group
Cherryh Cansler is VP of Events for Networld Media Group and publisher of FastCasual.com. She has been covering the restaurant industry since 2012. Her byline has appeared in Forbes, The Kansas City Star and American Fitness magazine, among many others.
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