The ROI of PR: How to Earn Media Mentions & Build Buzz on a Budget

Paid ads can get you a click, but a great story gets you credibility. In this session, we'll demystify the world of public relations and show you how to generate media attention for your restaurant brand without hiring an expensive agency. You'll learn to think like a journalist and craft compelling narratives that news outlets, bloggers, and local influencers actually want to cover.

We'll provide a step-by-step playbook for building buzz, including:

• Crafting your story: Identify your restaurant's unique angle—is it your chef, a new menu item, a community initiative, or a brand-new concept?
• Building a media list: Discover the free tools and simple hacks to find the right journalists, bloggers, and influencers to pitch.
• Writing a winning pitch: Learn how to create a concise, compelling email pitch that gets opened and acted upon.
• Leveraging your earned media: Learn how to amplify every media mention you get across your social channels, website, and in-store.