General Session / Tuesday / June 3, 2025 / 10:15 AM

Social Media Audit

Attendees will hear best practices from social media experts and then break up into small groups to dive even deeper into what works and doesn’t.


PRESENTERS

Missy Maio | Vice President of Marketing for the Americas | Gong cha
Jason Sobocinski | Co-Founder & President | Haven Hot Chicken
A noted serial entrepreneur with many successful businesses across the hospitality and F&B space, Jason Sobocinski brings over 25 years of entrepreneurial experience to the team. Born and raised in New Haven, he also carries a Master’s degree in Gastronomy from BU. At Haven Hot Chicken, Jason is a thought leader in hospitality and guest experience, which impacts all facets of the business, from training, operations, branding, and culture. Jason also leads real estate expansion efforts for the team.
DISCUSSION LEADERS

David "Rev" Ciancio | Co-Founder & Chief Marketing Officer | Handcraft Burgers and Brews
Rev Ciancio is a New York City restaurant owner and knows exactly how hard it is to operate and brand a hospitality business. He is a hospitality marketing consultant, customer and technology evangelist at Branded Strategic Hospitality, with more than 20 years experience in B2B digital marketing and business development, specializing in hospitality marketing, content, local SEO, reputation management and demand generation. He helps technology companies, brands and restaurants to acquire and retain more customers. Rev is known as an “expert burger taster,” pens hospitality and marketing tips on his Instagram @revciancio, as well as his LinkedIn Profile and hosts the Restaurant Marketing Podcast. He believes that Pizza is a religion.
Stacey Kane | Fractional CMO | Multiple Brands
Stacey Kane has more than 25 years of experience working with multi-unit restaurant chains as a Head of Marketing and Marketing Consultant. She has worked with such brands as California Tortilla, Think Food Group, Subway and East Coast Wings. Known for her incredible creativity and obsession with data she was one of the pioneers of using social media in the restaurant space and has been named a Top 20 Movers and Shakers by Fast Casual Magazine five times. Her passion is leading emerging brands as they scale for growth. Currently, Stacey is a fractional CMO for several fast casual brands including Fresh Baguette, Garden Catering, HCK Hot Chicken, Mahana Fresh and Mamoun's Falafel. Kane is passionate about the industry. She has been a National Pro-Start Judge for 3 years and after serving as a consultant, she was asked to sit on the board of CORE:Children of Restaurant Employees in 2022. CORE’s mission is to provide short-term financial relief to food and beverage service employees with children when navigating a qualifying circumstance.
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