General Session / Tuesday / June 3, 2025 / 10:15 AM

Social Media Audit

Attendees will hear best practices from social media experts and then break up into small groups to dive even deeper into what works and doesn’t.


PRESENTERS

Melissa Dimayuga | Director of Account Services | Push
Melissa Dimayuga brings an incredible amount of passion and commitment to all of her clients. Sought out for her strategy and business knowledge, she has spent the last 15 years guiding and directing a number of clients at the local, regional and national levels, including Olive Garden, Yard House, Cheddar’s Scratch Kitchen, Smalls Sliders, California Pizza Kitchen, Another Broken Egg and McAlister’s Deli, to name a few.
Erin Levzow | Growth Advisor | Batch & Box
Erin Levzow is a 20 year veteran and dynamic motivational speaker having worked in multiple industries. Most recently she was the Chief Marketing Officer for Musuem of Ice Cream. Prior to her MOIC role, she was the Vice President of Marketing Technology for Del Taco Restaurants. Recently Erin was awarded Top 25 Future is Female Award by Advertising Week New York as well as in 2023 CMO of the Year, 2023 MarComms Most Influential and Global MarTech Leader of the Year Awards. Prior to Del Taco, Erin was the CMO for Marcus Hotels & Resorts. Levzow has served as vice president of customer relationship marketing (CRM), loyalty and marketing for Hathway in Austin, Texas, a customer service experience company specializing in helping billion-dollar brands develop mobile-first strategies. Levzow’s extensive marketing and digital experience also includes serving as senior director of digital, social, CRM and e-commerce for Wingstop Restaurants in Dallas, Texas.
Kylie Selvage | Senior Social Media Manager | Push
After coming to Push from the Disney Food Blog, Kylie Selvage has helped the agency's powerhouse brands it works with, including Darden, American Social Bar & Kitchen, Paris Baguette and Keke's Breakfast Cafe, evolve and flourish in today's social landscape. Her expertise in creative storytelling, algorithm fluency, and a community-first approach drives strong, measurable growth both on and off the screen.
Jason Sobocinski | Co-Founder & President | Haven Hot Chicken
A noted serial entrepreneur with many successful businesses across the hospitality and F&B space, Jason Sobocinski brings over 25 years of entrepreneurial experience to the team. Born and raised in New Haven, he also carries a Master’s degree in Gastronomy from BU. At Haven Hot Chicken, Jason is a thought leader in hospitality and guest experience, which impacts all facets of the business, from training, operations, branding, and culture. Jason also leads real estate expansion efforts for the team.
DISCUSSION LEADERS

Tom Carr | Chief Marketing Officer | Chicken Salad Chick
Tom Carr is the Chief Marketing Officer for Chicken Salad Chick. He has brought to the Chick Family nearly 30 years of experience as a strategic, creative, and innovative marketing executive across a diverse range of industries. This includes entertainment, apparel, restaurants, consumer products, and media. He was twice named “marketer of the year” within the cable television industry. Tom hails from New Orleans, a city whose culture he credits for his unique take on brand storytelling.
David "Rev" Ciancio | Chief Marketing Officer | Salad House & Handcraft Burgers and Brews
Rev Ciancio is a New York City restaurant owner and knows exactly how hard it is to operate and brand a hospitality business. He is a hospitality marketing consultant, customer and technology evangelist at Branded Strategic Hospitality, with more than 20 years experience in B2B digital marketing and business development, specializing in hospitality marketing, content, local SEO, reputation management and demand generation. He helps technology companies, brands and restaurants to acquire and retain more customers. Rev is known as an “expert burger taster,” pens hospitality and marketing tips on his Instagram @revciancio, as well as his LinkedIn Profile and hosts the Restaurant Marketing Podcast. He believes that Pizza is a religion.
Melissa Dimayuga | Director of Account Services | Push
Melissa Dimayuga brings an incredible amount of passion and commitment to all of her clients. Sought out for her strategy and business knowledge, she has spent the last 15 years guiding and directing a number of clients at the local, regional and national levels, including Olive Garden, Yard House, Cheddar’s Scratch Kitchen, Smalls Sliders, California Pizza Kitchen, Another Broken Egg and McAlister’s Deli, to name a few.
Stacey Kane | Fractional CMO | Multiple Brands
Stacey Kane has more than 25 years of experience working with multi-unit restaurant chains as a Head of Marketing and Marketing Consultant. She has worked with such brands as California Tortilla, Think Food Group, Subway and East Coast Wings. Known for her incredible creativity and obsession with data she was one of the pioneers of using social media in the restaurant space and has been named a Top 20 Movers and Shakers by Fast Casual Magazine five times. Her passion is leading emerging brands as they scale for growth. Currently, Stacey is a fractional CMO for several fast casual brands including Fresh Baguette, Garden Catering, HCK Hot Chicken, Mahana Fresh and Mamoun's Falafel. Kane is passionate about the industry. She has been a National Pro-Start Judge for 3 years and after serving as a consultant, she was asked to sit on the board of CORE:Children of Restaurant Employees in 2022. CORE’s mission is to provide short-term financial relief to food and beverage service employees with children when navigating a qualifying circumstance.
Erin Levzow | Growth Advisor | Batch & Box
Erin Levzow is a 20 year veteran and dynamic motivational speaker having worked in multiple industries. Most recently she was the Chief Marketing Officer for Musuem of Ice Cream. Prior to her MOIC role, she was the Vice President of Marketing Technology for Del Taco Restaurants. Recently Erin was awarded Top 25 Future is Female Award by Advertising Week New York as well as in 2023 CMO of the Year, 2023 MarComms Most Influential and Global MarTech Leader of the Year Awards. Prior to Del Taco, Erin was the CMO for Marcus Hotels & Resorts. Levzow has served as vice president of customer relationship marketing (CRM), loyalty and marketing for Hathway in Austin, Texas, a customer service experience company specializing in helping billion-dollar brands develop mobile-first strategies. Levzow’s extensive marketing and digital experience also includes serving as senior director of digital, social, CRM and e-commerce for Wingstop Restaurants in Dallas, Texas.
John Ludwig | CEO | Push
John Ludwig has worked on restaurant brands around the country including Yard House, Mission BBQ, Paris Baguette, Smalls Sliders, Walk-On’s Sports Bistreaux, The Capital Grille, Cinnabon, McAlister’s Deli and many more. This experience led him to define the agency’s focus on the food and beverage industry, recognizing that the agency’s true strengths live in delivering truly amazing brands that create equally amazing experiences.
Courtney Mazzella | Vice President of Client Services | Champion
Courtney Mazzella joined Champion in 2011 and since then has established herself as a dynamic leader within the agency and a trusted, "invaluable partner" to many of Champion's clients. As Vice President of Client Services, Courtney is passionate about immersing herself in her clients' brands to become their strongest advocate and strategic ally. Her expertise spans media outreach, influencer marketing and strategic planning, and she has been the driving force behind several high-impact initiatives. Courtney also leads Champion's proprietary Local Restaurant Marketing practice, a cornerstone of the agency's offerings. In this role, she helps brands create buzz, build awareness and generate goodwill at the local market level. Over the past decade, Courtney has overseen more than 2,000 grand openings across the country for powerhouse brands such as Raising Cane’s, Dog Haus, Logan’s Roadhouse and many more.
Adam Reed | VP of Strategy | Champion
Adam Reed is a seasoned marketing leader with over 15 years of experience in the restaurant industry, driving brand awareness and business success for high-growth companies. He blends strategic vision with operational execution to lead impactful marketing initiatives that align with both brand identity and business goals. Throughout his career, Adam has shaped marketing strategies for major brands like Raising Cane’s and Chipotle during their growth phases. He brings deep expertise in restaurant operations, brand positioning, and customer engagement. As a mentor and leader, he has built and guided high-performing teams, fostering collaboration and professional development. From spearheading omnichannel campaigns to securing high-profile partnerships, he thrives in dynamic environments where creativity meets results. As Champion’s Vice President of Strategy, Adam applies his experience to support a portfolio of the nation’s most recognized restaurant brands.
Kylie Selvage | Senior Social Media Manager | Push
After coming to Push from the Disney Food Blog, Kylie Selvage has helped the agency's powerhouse brands it works with, including Darden, American Social Bar & Kitchen, Paris Baguette and Keke's Breakfast Cafe, evolve and flourish in today's social landscape. Her expertise in creative storytelling, algorithm fluency, and a community-first approach drives strong, measurable growth both on and off the screen.
Jason Sobocinski | Co-Founder & President | Haven Hot Chicken
A noted serial entrepreneur with many successful businesses across the hospitality and F&B space, Jason Sobocinski brings over 25 years of entrepreneurial experience to the team. Born and raised in New Haven, he also carries a Master’s degree in Gastronomy from BU. At Haven Hot Chicken, Jason is a thought leader in hospitality and guest experience, which impacts all facets of the business, from training, operations, branding, and culture. Jason also leads real estate expansion efforts for the team.
Kathleen Wood | Founder & CEO | Kathleen Wood Partners, LLC.
Kathleen Wood is the Founder of Kathleen Wood Partners (KWP), an innovative, award-winning growth strategy firm committed to scaling businesses for success for over two decades. Kathleen and her team specialize in transforming visions into reality through strategic growth solutions, business optimization, competitive sales building, and leadership development. Kathleen's work spans across various industries, focusing on transforming small companies into national brands. She is a nationally recognized strategist who has scaled businesses into market leaders and billion-dollar brands. Kathleen also authored Founderology, a guide for improving workplace dynamics. Kathleen has extensive leadership and operational experience as the former President and COO of Raising Cane’s Chicken Fingers and executive roles with MasterCard, TGI Friday’s, and the Educational Foundation of the National Restaurant Association.
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