General Session / Tuesday / June 3, 2025 / 3:00 PM
What To Do with All This Data?
Drowning in data but not sure what to do with it? Restaurant franchise marketers it’s time to turn your brand’s data into your biggest growth asset. Don’t miss this exciting, actionable conversation with Imaginuity and Newton Hoang, VP Marketing at Kura Sushi USA.
Learn how to move from scattered data insights to scalable marketing success by:
- Aggregating data across locations, platforms, and partners
- Building actionable customer segments and personas
- Aligning metrics with brand and franchisee goals
- Visualizing insights to fuel smarter, faster local marketing decisions
- Activating campaigns that drive loyalty, traffic, and sales at scale
Your data is calling—it wants to do more. Don’t miss this session that shows you how.
PRESENTERS
Newton Hoang | VP of Marketing | Kura Sushi USA
Evan Meeks | Executive Director, Client Partnerships | Imaginuity
As Executive Director of Client Partnerships at Imaginuity, Evan is responsible for leading client partnership and media teams in driving integrated marketing strategies and execution across integrated traditional and digital media channels. Evan has 40 years of advertising and marketing experience leading restaurant and CPG brands such as Taco Cabana, Pollo Tropical, Whataburger, Joe’s Crab Shack, Dave & Buster’s, Tabasco® and Sara Lee. When he’s not in the office, Evan is either on his way to the golf course, heading to the beach, or hanging out with his wife and two daughters.
Matt Sommer | Chief Technology Officer | Imaginuity
Matt Sommer spearheads the development and integration of innovative software products and Generative AI technologies, driving technology vision and strategy. He’s involved with all aspects of the Imaginuity’s technology efforts, from hands-on software engineering leadership to strategic implementation of emerging technologies to ensure the agency and agency clients remain at the leading edge of the ever-evolving marketing landscape.
