What To Do with All This Data?


Drowning in data but not sure what to do with it? Restaurant franchise marketers it’s time to turn your brand’s data into your biggest growth asset. Don’t miss this exciting, actionable conversation with Imaginuity, Jessie Galioto-Grebe, Director of Marketing at Via313 Detroit Style Pizza and Kelsey McManemin,VP of Marketingat HTeaO.

Learn how to move from scattered data insights to scalable marketing success by:

  • Aggregating data across locations, platforms, and partners
  • Building actionable customer segments and personas
  • Aligning metrics with brand and franchisee goals
  • Visualizing insights to fuel smarter, faster local marketing decisions
  • Activating campaigns that drive loyalty, traffic, and sales at scale


Your data is calling—it wants to do more. Don’t miss this session that shows you how.

Presenters
Jessie Galioto-Grebe
Director of Marketing
Via313 Detroit Style Pizza
John Lee
Fellow, Client Strategy
Imaginuity
Kelsey McManemin
Vice President of Marketing
HTeaO
An experienced leader in restaurant marketing, Kelsey McManemin has spent over a decade shaping brand strategies that drive measurable growth and consumer engagement. Named QSR’s Young Leader to Watch: 2023, Kelsey has a proven track record of elevating brands through data-driven campaigns, digital innovation, and strategic partnerships. As Vice President of Marketing at HTeaO, she has spearheaded a comprehensive brand transformation, contributing to a 72% increase in revenue from 2023 to 2024. Under her leadership, HTeaO has redefined its brand identity, launched a custom app to enhance guest retention, and introduced a dynamic marketing calendar focused on product innovation and promotional strategies. Kelsey also restructured the marketing department, implemented a data-driven approach to menu optimization, and expanded PR and social media efforts, including high-impact influencer collaborations and national campaigns.
Evan Meeks
Executive Director, Client Partnerships
Imaginuity
As Executive Director of Client Partnerships at Imaginuity, Evan is responsible for leading client partnership and media teams in driving integrated marketing strategies and execution across integrated traditional and digital media channels. Evan has 40 years of advertising and marketing experience leading restaurant and CPG brands such as Taco Cabana, Pollo Tropical, Whataburger, Joe’s Crab Shack, Dave & Buster’s, Tabasco® and Sara Lee. When he’s not in the office, Evan is either on his way to the golf course, heading to the beach, or hanging out with his wife and two daughters.
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