Opening Keynote / Monday / June 2, 2025 / 3:35 PM
Marketing Mechanics Before Magic
Everyone thinks good marketing looks like going viral when the truth is it’s actually about having consistent, always-on communications in a number of the right channels and sharing actionable content of what your guests want.
Join this session for a tactical look at how to operationalize and execute an omni-channel strategic marketing plan that is guaranteed to increase the number of new guests to your brand, the number of return visits and evangelists falling in love with your restaurant.
You'll discover:
- Principles and strategies that work
- What to stop doing / What to start doing
- The North star metrics you need to have in place to execute a 5-star marketing program
KEYNOTE SPEAKER
David "Rev" Ciancio | Co-Founder and Chief Marketing Officer | Handcraft Burgers and Brews
Rev Ciancio is a New York City restaurant owner and knows exactly how hard it is to operate and brand a hospitality business. He is a hospitality marketing consultant, customer and technology evangelist at Branded Strategic Hospitality, with more than 20 years experience in B2B digital marketing and business development, specializing in hospitality marketing, content, local SEO, reputation management and demand generation. He helps technology companies, brands and restaurants to acquire and retain more customers. Rev is known as an “expert burger taster,” pens hospitality and marketing tips on his Instagram @revciancio, as well as his LinkedIn Profile and hosts the Restaurant Marketing Podcast. He believes that Pizza is a religion.
