Don’t Go Viral Without This System


Everyone thinks great restaurant marketing looks like going viral, or at least wishes they could engineer it. The truth is that explosive marketing moments can be created, but they are almost a waste if they do not lead to sustained growth.

In this opening keynote, Rev Ciancio will break down the system successful restaurant brands use to capture momentum when big moments happen and continue growing when they do not. This session will set the stage for the rest of the workshop by reframing how marketers think about acquisition, retention and the role of marketing in restaurant growth.

You’ll discover:

  • What brands like Dave's Hot Chicken, Chili's and Salad House are doing before, during and after big marketing moments.
  • The always on marketing system behind consistently growing restaurant brands.
  • Three things restaurant marketers should stop doing and three things to start doing today.
Keynote Speaker
David "Rev" Ciancio
Chief Marketing Officer
Salad House & Handcraft Burgers and Brew
Rev Ciancio is a New York City restaurant owner and knows exactly how hard it is to operate and brand a hospitality business. He is a hospitality marketing consultant, customer and technology evangelist at Branded Strategic Hospitality, with more than 20 years experience in B2B digital marketing and business development, specializing in hospitality marketing, content, local SEO, reputation management and demand generation. He helps technology companies, brands and restaurants to acquire and retain more customers. Rev is known as an “expert burger taster,” pens hospitality and marketing tips on his Instagram @revciancio, as well as his LinkedIn Profile and hosts the Restaurant Marketing Podcast. He believes that Pizza is a religion.
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