Annica Conrad oversees the brand's image, guest experience, culinary innovation, and catering strategy. She is responsible for crafting a world-class brand vision while defining and evolving the company's identity, culture, and direction. In addition to her role at City Barbeque, Annica brings extensive experience from her previous roles as Chief Marketing Officer at FAT Brands and Global Franchise Group, where she led marketing strategies for iconic brands such as Round Table Pizza, Great American Cookies, Marble Slab Creamery, Pretzelmaker, and Hot Dog on a Stick. Her career also includes top marketing leadership positions with Mellow Mushroom, Moe’s Southwest Grill, and McAlister’s Deli.

Brad Haley has been CMO for Dave’s Hot Chicken since 12/22 after consulting for the brand the previous year. In his role as CMO, Brad is responsible for all aspects of marketing, advertising, guest insights, and PR for the almost 200-unit chain. Prior to joining Dave’s, Brad served as CMO for IHOP, where he most notably led the IHOb (International House of Burgers) activation that generated global attention for the brand. His earlier career included marketing leadership roles at CKE (Carl’s Jr. and Hardee’s restaurants) and Jack in the Box. Brad has been named one of the top 50 Power Players in the communications field by PRWeek, one of the 50 Most Daring Entrepreneurs by Entrepreneur Magazine, and one of the Adweek 50, celebrating innovative leaders for blazing new trails and achieving the best results.