General Session / Monday / June 2, 2025 / 4:30 PM

10 Tactics to Manage Third-Party Delivery

Third-Party marketplaces are a crucial part of off premise revenue but only if they're profitable! The competition is stiff, the margins are small and the systems are complicated and that's why you need a playbook.

Join this session and discover:

  • Third to First Party conversion tactics
  • Pricing and profitability strategies
  • How and when to use promotions
  • Menu optimization
  • Reconciliation methods

PRESENTERS

Jane McPherson | SVP of Marketing | Penn Station East Coast Subs
Rosa Romero | Co-Founder | Sanguich
Rosa Romero is the co-founder of SANGUICH™, the celebrated Cuban sandwich shop that has set the standard for authentic Cuban cuisine. With over 17 years of experience as a legal professional, Rosa made the bold decision to leave her corporate career and partner with her husband, Daniel Figueredo, to create a Cuban sandwich concept rooted in tradition and authenticity. Together, they envisioned a dining experience that would capture the spirit of Cuba—combining rich flavors, vibrant culture, and a sensory atmosphere that engages sight, sound, and taste. Rosa played a crucial role in the development and growth of Sanguich, applying her sharp business acumen and attention to detail in every aspect of the venture. From perfecting the menu to overseeing operations, Rosa's leadership has been instrumental in the brand's success. Since opening their brick-and-mortar location in 2017, Sanguich has earned numerous accolades, including three Bib Gourmand awards, solidifying its place as a gold standard in the Cuban culinary scene.