Steal These Loyalty Programs That Actually Work


We’ve all seen points-based loyalty programs that flop. This session brings together several brands with loyalty programs that are actually performing — driving frequency, bigger check averages and guest love.

You’ll get to “steal” tested mechanics, including:

  • Onboarding hooks,
  • Reward types
  • Frequency boosters.

Bring your notepad—this one’s packed with ideas.

Panelist
Evan Pardue
Director, Brand & CX
Condado Tacos
Evan Pardue is the Director of Brand & CX at Condado Tacos, one of the fastest-growing brands in the Next Gen restaurant space. Under his leadership, Condado has earned national recognition—named to the Inc. 5000’s Top Private Companies, Chain Store Age’s Breakout Retailers, and FastCasual.com’s Top 100 Movers & Shakers. Pardue has tripled the brand's loyalty program, earning top industry honors including PARTech Punchh’s 2024 All Star Loyalty Program and the 2023 Digital Innovator Award. Before joining Condado, he led digital marketing strategy for Chick-fil-A operators across the Houston metro, while consulting owner-operators navigating multi-unit expansion. Outside of hospitality, he contributes as a guest critic for PaperCity Magazine, covering museum exhibitions outside Texas.
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