Steal These Loyalty Programs That Actually Work

Catriona Harris is Vice President of Marketing for Jeff’s Bagel Run, a rapidly expanding brand redefining what fresh means in the bagel category. With more than 25 years of experience building and scaling brands, she focuses on creating marketing strategies that translate strong product differentiation into sustained growth. Prior to joining Jeff’s Bagel Run in 2024, Catriona was CEO and Co-Founder of Uproar PR, where she advised national and international brands on brand positioning, storytelling and integrated communications strategy. Her work has helped companies cut through crowded markets by aligning clear messaging with disciplined execution. Today, she leads marketing for Jeff’s Bagel Run as the company expands nationwide, helping ensure the brand’s commitment to scratch-made quality and operational simplicity remains at the center of its growth. She is passionate about building brands that earn loyalty by delivering a product experience customers can genuinely feel.

Originally from Georgia, Amanda’s career blends operations leadership, people development, and brand-building. She began with Chick-fil-A in Charleston, advancing through roles in HR, sales and marketing, operations, and training. She led multi-store training programs that improved guest experience and team performance. In 2022, Amanda joined Vicious Biscuit as Area Director for Charleston, later moving into marketing to support rapid growth. As the brand expanded into franchising, she helped build scalable standards and franchise-ready marketing tools to ensure consistency. She also led the launch of the brand’s first loyalty rewards program, overseeing implementation, branding, and design. In 2025, Amanda was named a QSR Magazine 35 Young Leaders to Watch honoree.

Brittany Satterfield is the Founder and Managing Director of IMPACT Digital Marketing, an agency focused on helping franchise brands scale through data-driven marketing systems. Through her agency, she serves as a fractional CMO for multi-unit franchise brands, stepping into executive roles where she owns marketing strategy, performance, and revenue growth across locations.

Tamara Stanley is Vice President of Marketing for Capriotti’s Sandwich Shop, where she leads brand marketing strategy, media, creative development, and customer engagement initiatives focused on driving brand awareness, guest loyalty, and franchise growth. With extensive experience in restaurant marketing and brand development, Tamara specializes in building integrated campaigns that connect compelling storytelling with measurable business results. At Capriotti’s, she has played a key role in evolving the brand’s marketing approach through innovative media strategy, elevated creative execution, digital engagement, loyalty program growth and high-impact product launches designed to strengthen customer connection and drive traffic. She is passionate about creating marketing that not only builds awareness but also supports franchisees and enhances the guest experience across every touchpoint. Known for her collaborative leadership style and strategic mindset, Tamara is committed to fostering strong teams, championing creative innovation, and helping brands grow through authentic customer relationships and operational alignment.